EXAMINING THE INFLUENCE OF BUYING BEHAVIOUR FOLLOWING CONSUMER-CONSUMER INTERACTION ON THE GUILT AND SHAME FEELINGS OF CONSUMERS THROUGH STRUCTURAL EQUATION MODELLING
TÜKETİCİ-TÜKETİCİ ETKİLEŞİMİ SONRASI GERÇEKLEŞEN SATIŞ ALMA DAVRANIŞININ TÜKETİCİLERİN SUÇLULUK VE UTANÇ DUYGULARINA ETKİSİNİN YAPISAL EŞİTLİK MODELİ İLE İNCELENMESİ

Author : İlknur TÜFEKCİ -- Şaban ALTIN
Number of pages : 648-668

Abstract

Today, consumers are faced with many kinds of products and services. They resort to reliable sources of information before buying products and services in order to eliminate the complexity of this

Keywords

Consumer-Consumer Interaction, Buying Behaviour, Consumer Guilt and Consumer Shame

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