@article{2017,title={EVALUATION OF ADVERTISING ACTIVITES OF TRAVEL AGENCIES BY MANAGERS’ PERSPECTIVE},abstractNode={The main purpose of the study is to evaluate advertising activities of travel agencies. Population of the study is 608 travel agencies that are A, B and C type operating in Ankara. Target population of the study is 603 type-A travel agencies in Ankara and sample of the study is 19 type-A travel agencies operating in Ankara. In order to obtain data 19 travel agencies’ managers were face-to-face interviewed as it is one of the qualitative research methods. Results show that; travel agencies use advertising activities to increase sales and reach a wider customer mass. In this context advertising is an effective and efficient marketing tool that has a considerable role on customers’ purchasing decision by travel agency managers.},author={Zeynep YAMAÇ-- Şevki ULAMA - Burhanettin ZENGİN},year={2017},journal={The Journal of Academic Social Science}}