CONSUMER’S PERCEPTION ON BRANDED PRODUCT : A CASE STUDY IN KONYA
TÜKETİCİLERİN MARKALI ÜRÜN ALGILARI: KONYA İLİNDE BİR ÇALIŞMA

Author : Hasan KAZAK
Number of pages : 511-527

Abstract

Word of brand is oftenly used in our daily lives. That has an important place in our lives, sometimes we can even advocate a brand's free ourselves. Company to have a strong brand give an trust to not only towards its customers but also suppliers, business partners, inclusive of all people in a globalizing world. Then the integration customer with products, enabling them to find something in the self-consumer in mind what is the meaning of this brand? In this study, the meaning of branded products in the eyes of consumers a scaled that measures have been applied in Konya. The findings obtained as a result of the analyzes conducted focus on elements that are similar scale of it. Accordingly, the findings mean in terms of the perception of quality branded products has been the most important findings. a questionnaire was used for the data collection in the study. 600 questionnaires administered in Konya in which was used in this analysis.

Keywords

Brand, Perception of Brand, Quality

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