THE USE OF MARKETING INFORMATION SYSTEMS IN HOSPITALITY INDUSTRY: : A STUDY ON FIVE STAR HOTELS IN ISTANBUL
PAZARLAMA BİLİŞİM SİSTEMLERİ KULLANIMININ KONAKLAMA İŞLETMELERİNE ETKİLERİ: İSTANBUL’DAKİ 5 YILDIZLI OTEL İŞLETMELERİ ÜZERİNE BİR ARAŞTIRMA

Author : Hakan ARSLAN -- Burhanettin ZENGİN
Number of pages : 518-532

Abstract

In the information age of the present day, information has become of vital importance for i

Keywords

Informatics in Tourism, Informatics in Marketing, Informatics in Hotel Marketing

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