@article{2017,title={LINKS IN BETWEEN SOCIAL MEDIA USAGE HABITS OF COLLEGE STUDENTS AND THEIR BUYING BEHAVIOR},abstractNode={Social media marketing came to the scene with corporations doing marketing activities via social media platforms and has also impact on the buying behavior of consumers. The main objective of this research is to investigate and understand the link in between social media usage habits of college students and their buying behaviors in this sense. In this paper first of all; social media, social media and consumer behavior relationship is theoretically reviewed. In the research part, college students of several Turkish Universities are taken as consumer sample group and a survey consisting. As a result of research, it is found that students in Turkey spend a daily average 2-3 hours on social media and their buying behaviors are affected by social media statistically significantly.},author={Yunus Emre GENÇ-- Murat KAYALAR},year={2017},journal={The Journal of Academic Social Science}}