THE USE OF STORIES AS AN ALTERNATIVE MARKETING TOOL IN TOURISM MARKETING
TURİZM PAZARLAMASINDA ALTERNATİF BİR ARAÇ OLARAK HİKAYELERİN KULLANIMI
Author : SELMA MEYDAN UYGUR
-- Dilek DEMİRER - Beyza HATIRNAZ
Number of pages : 349-366
Abstract
Stories are an antient communication tool in which events are embellished with emotional content to influence people. Stories, as a descriptive tool of events such as love, heroism, mystery lived in various periods of history, is closely related to the tourism sector with the cultural curiosity of i
Keywords
Marketing Tool, Story Marketing, Tourism Marketing.
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