@article{2017,title={A STUDY ON THE CONNOTATIONS OF THE VIRTUAL SIZE OF THE HOTEL:“BOOKING.COM” WORD CLOUD ANALYSIS},abstractNode={Today's consumers preferred channels for viral marketing to share the experiences of the virtual dimension in tourism attaches great value. Agencies and brand identity that serves as a showcase for social media accounts, Web sites and e-platforms where Internet users can share their feedback their views directly to consumers for the institutions of “agentless” illustrates the way. The public relations discipline in the context of virtual representations the aim of establishing the importance of image and reputation, customer satisfaction observe and offers data in order to identify brand associations. In the light of the data obtained from the Ankara, Istanbul and Izmir provinces are depicted in consumer perception towards the hotel. Comments for Hotel transformed into their counterparts in a word cloud the minds of the consumer and are tried to be analyzed. The “Gephi” software, “Wordle” and “Netlytic.org” word clouds visualized using the online service due to the equivalent of the hotel in the minds of the consumer; perception objectified. Import.io software Nvivo 10 and using the program Booking.com the captured data over first and last in the front row and benchmarking focuses on feedback about the hotels.},author={ibrahim alkara-- Ali ARICI},year={2017},journal={The Journal of Academic Social Science}}