@article{2016,title={INFLUENCE OF PHOTOGRAPH ON TRANSFORMATION AND RECONSTRUCTION OF THE TRUTH: REVIEW OF ADVERTISEMENT PHOTOS},abstractNode={Since its invention, the photography as a visual psychic has taken place in the center of the reality debates; and the reality notion which is in the focus of philosophical, scientific and artistic agenda has gained a different dimension with the invention of the photograph. Besides the negotiability of the physical reality ability of the photography, it also allows the intervention of reality by subjective, objective and technical ways and has made the photograph and the reality as the two main subjects of the period that impresses and designates each other. Since the ancient times, the societies wanted to have a copy of the physical reality which belongs to the universe and with the experiments, observations and the researches which have been made by this aim, the photograph has taken its place in the society. The relationship between photograph and reality has been endured a deep rooted period since the invention of the photograph until today. Reality problematic has taken place in the research topics of philosophy, sociology and art as a result of the learning and giving meaning struggle to the universe since mankind exists. The reality universe which has been changing from the pictures that have been made to the walls of the caves to the mythos which are the most important part of the verbal culture and the communication medium that today’s digital technology gives form to, is the reflection of the recording the world as mentally and visually tendency of the people. Advertising photography which is one of the most important objects of the visual culture is tool that affects the point of view to the objects and in one respect reconstructs the reality and by this way determines our consumption habits. Effects of digital manipulation of photography art and especially to the advertising photography by means of quantitative technologies have brought the changes about the structure and perception of the reality. In this study, considering the advertisement photographs which are the basic building stones of the visual culture how the reality has been constructed and transformed towards the benefits of the consumption culture as technologically, culturally and ideologically will be investigated.},author={Aslı ERCİYEŞ TOSUN},year={2016},journal={The Journal of Academic Social Science}}