PHILANTHROPY APPROACHES OF PRIVATE AND PUBLIC CORPORATIONS IN TERMS OF VOLUNTEERING AND BRAND REPUTATION GÖNÜLLÜLÜK VE MARKA BAĞLAMINDA ÖZEL VE KAMU KURUMLARININ FİLANTROPİ YAKLAŞIMLARI
Behaviours of public and private corporations and differences between them are defined in this paper. The concept is evaluated in terms of brand reputation and volunteering, which is handled for different purposes under the structure of corporate philanthropy concept. Firstly, mentioned that private corporations takes this concept to increase their brand management and economic performance, while public services are taking it with an understanding of pure philanthropy, which is volunteering based approach. Accordingly, the debates over philanthropy behaviors of the corporations tried to be examined over the three different Turkish corporations named: Koç, Kızılay and İKSV.
Keywords
Corporate philanthropy, philanthropy, charity, advertising, brand, brand reputation, volunteering, p
@article{2017,title={PHILANTHROPY APPROACHES OF PRIVATE AND PUBLIC CORPORATIONS IN TERMS OF VOLUNTEERING AND BRAND REPUTATION},abstractNode={Behaviours of public and private corporations and differences between them are defined in this paper. The concept is evaluated in terms of brand reputation and volunteering, which is handled for different purposes under the structure of corporate philanthropy concept. Firstly, mentioned that private corporations takes this concept to increase their brand management and economic performance, while public services are taking it with an understanding of pure philanthropy, which is volunteering based approach. Accordingly, the debates over philanthropy behaviors of the corporations tried to be examined over the three different Turkish corporations named: Koç, Kızılay and İKSV.},author={Gonca UNCU},year={2017},journal={The Journal of Academic Social Science}}
Gonca UNCU . 2017 . PHILANTHROPY APPROACHES OF PRIVATE AND PUBLIC CORPORATIONS IN TERMS OF VOLUNTEERING AND BRAND REPUTATION . The Journal of Academic Social Science.DOI:10.16992/ASOS.11710
Gonca UNCU.(2017).PHILANTHROPY APPROACHES OF PRIVATE AND PUBLIC CORPORATIONS IN TERMS OF VOLUNTEERING AND BRAND REPUTATION.The Journal of Academic Social Science
Gonca UNCU,"PHILANTHROPY APPROACHES OF PRIVATE AND PUBLIC CORPORATIONS IN TERMS OF VOLUNTEERING AND BRAND REPUTATION" , The Journal of Academic Social Science (2017)
Gonca UNCU . 2017 . PHILANTHROPY APPROACHES OF PRIVATE AND PUBLIC CORPORATIONS IN TERMS OF VOLUNTEERING AND BRAND REPUTATION . The Journal of Academic Social Science . 2017. DOI:10.16992/ASOS.11710
Gonca UNCU .PHILANTHROPY APPROACHES OF PRIVATE AND PUBLIC CORPORATIONS IN TERMS OF VOLUNTEERING AND BRAND REPUTATION. The Journal of Academic Social Science (2017)
Gonca UNCU .PHILANTHROPY APPROACHES OF PRIVATE AND PUBLIC CORPORATIONS IN TERMS OF VOLUNTEERING AND BRAND REPUTATION. The Journal of Academic Social Science (2017)
Format:
Gonca UNCU. (2017) .PHILANTHROPY APPROACHES OF PRIVATE AND PUBLIC CORPORATIONS IN TERMS OF VOLUNTEERING AND BRAND REPUTATION The Journal of Academic Social Science
Gonca UNCU . PHILANTHROPY APPROACHES OF PRIVATE AND PUBLIC CORPORATIONS IN TERMS OF VOLUNTEERING AND BRAND REPUTATION . The Journal of Academic Social Science . 2017 doi:10.16992/ASOS.11710
Gonca UNCU."PHILANTHROPY APPROACHES OF PRIVATE AND PUBLIC CORPORATIONS IN TERMS OF VOLUNTEERING AND BRAND REPUTATION",The Journal of Academic Social Science(2017)
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