@article{2016,title={THE EFFECT OF FOOD AND TRAVEL PROGRAMS ON DESTINATION IMAGE AND DEATIONATION CHOICE},abstractNode={New methods and strategies are used to strength the image of tourist destination and create awareness toward destination among target markets. In this context, programs with food and travel are getting value. The aim of this study is to find out how effective are food and travel television programs on target audience about destination image and choosing place to go. Focus group method has been used in order to reveal attitudes toward destinations in travel programs, travellers’ tendency, perception and interaction between group members. Findings have shown that the desire to see the destination is at high level among people who have seen the food and travel programme. If destinations in Turkey use this strategy effectively as it is presented here, they can introduce themselves much more easily and increase their share in the},author={Gülseren ÖZALTAŞ SERÇEK},year={2016},journal={The Journal of Academic Social Science}}