E-COMMERCE AS A PROMOTION ACTIVITY IN FIVE STAR THERMAL HOTELS IN TURKEY
BİR TUTUNDURMA FAALİYETİ OLARAK TÜRKİYE’DEKİ BEŞ YILDIZLI TERMAL OTELLERDE E-TİCARET

DOI : http://dx.doi.org/10.16992/ASOS.6491
Author : Zeki YÜKSEKBİLGİLİ -- Süleyman TUNÇ
Number of pages : 306-324

Abstract

Thermal tourism has a great share in tourism sector. With a non-ending 12 months long season, it is obligatory to use advantages of e-commerce for promotion purposes. This study focuses on the usage of e-commerce as a promotion tool. In this regard, 30 of 32 five star thermal hotels having tourism management certificates in Turkey has been researched.

Keywords

thermal hotel, thermalizm, e-commerce, promotion

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