DETERMINANTS THAT AFFECT CONSUMERS’ BOYCOTTS PARTICIPATION
TÜKETİCİLERİN BOYKOTLARA KATILIMINI ETKİLEYEN FAKTÖRLER

DOI : http://dx.doi.org/10.16992/ASOS.2428
Author : Tolga DURSUN -- Dursun YENER - Kader OSKAYBAŞ
Number of pages : 61-75

Abstract

Consumers in the market are not always satisfied from activities of companies. Consumer boycotts are one of the most preferred and effective action. They are collective action and not performed i

Keywords

Consumer behavior, Boycotts, Ethnocentrism, Animosity, Religiosity

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