@article{2016,title={IS IT ALL ABOUT THE NEW MEDIA CONVERGENCE? UNVEILING THE AUDIENCE STRATEGIES OF POSTMODERN TELEVISION},abstractNode={The post-television adopt media convergence opportunities in order to activate the so-called passive audiences by enabling efficiently the use of internet; by combining the television watching practice with the opportunities such as interaction and participation that internet incorporate. Even though this emphasis on interaction and participation has an emancipatory aspect concerning the practical positioning of TV audiences, it also has an ilusional character imposing a new kind of consumerism and interdependence which nourished by audiences’ multi-identities. This binary character of post-television constitutes the problematic of this study which aims to unveil the ideology beneath creating a new technology depended active viewership. Accordingly, departing from a critical perspective oriented by political economy and cultural studies, this paper aims to provide a better understanding of this tension by focusing descriptively on audience strategies of some Post-TV formats like Big Br},author={Mustafa Emre KÖKSALAN},year={2016},journal={The Journal of Academic Social Science}}