This study takes as its purpose an attempt to explore the phenomenon of willingness to try new products in terms of risk-taking behavior. Specifically, an attempt will be made to: 1. express willingness to try new products in terms of a consumer risk-taking model, 2. draw a relationship between willingness to try new products and an hypothesized risk-taking dimension of cognitive style, and 3. Test the relationship or willingness to buy and risk-taking. An ancillary purpose of this research will be the generation of avenues of possible future research. A total of one hundred and twenty subjects were run through the study, twenty as part of the pilot test and the remainder in the study proper. Subjects in the pilot test were not included in the analysis of the data because each received only part of the entire battery of questionnaire. Main findings in this study are: 1. For men and women the general direction of the relationship between breadth of categorization and expressed willingne
@article{2016,title={A STUDY ON INDIVIDUAL CATEGORY WIDTH AND RISK TAKING},abstractNode={This study takes as its purpose an attempt to explore the phenomenon of willingness to try new products in terms of risk-taking behavior. Specifically, an attempt will be made to: 1. express willingness to try new products in terms of a consumer risk-taking model, 2. draw a relationship between willingness to try new products and an hypothesized risk-taking dimension of cognitive style, and 3. Test the relationship or willingness to buy and risk-taking. An ancillary purpose of this research will be the generation of avenues of possible future research. A total of one hundred and twenty subjects were run through the study, twenty as part of the pilot test and the remainder in the study proper. Subjects in the pilot test were not included in the analysis of the data because each received only part of the entire battery of questionnaire. Main findings in this study are: 1. For men and women the general direction of the relationship between breadth of categorization and expressed willingne},author={Ertuğrul GÖDELEK},year={2016},journal={The Journal of Academic Social Science}}
Ertuğrul GÖDELEK . 2016 . A STUDY ON INDIVIDUAL CATEGORY WIDTH AND RISK TAKING . The Journal of Academic Social Science.DOI:10.16992/ASOS.1315
Ertuğrul GÖDELEK.(2016).A STUDY ON INDIVIDUAL CATEGORY WIDTH AND RISK TAKING.The Journal of Academic Social Science
Ertuğrul GÖDELEK,"A STUDY ON INDIVIDUAL CATEGORY WIDTH AND RISK TAKING" , The Journal of Academic Social Science (2016)
Ertuğrul GÖDELEK . 2016 . A STUDY ON INDIVIDUAL CATEGORY WIDTH AND RISK TAKING . The Journal of Academic Social Science . 2016. DOI:10.16992/ASOS.1315
Ertuğrul GÖDELEK .A STUDY ON INDIVIDUAL CATEGORY WIDTH AND RISK TAKING. The Journal of Academic Social Science (2016)
Ertuğrul GÖDELEK .A STUDY ON INDIVIDUAL CATEGORY WIDTH AND RISK TAKING. The Journal of Academic Social Science (2016)
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Ertuğrul GÖDELEK. (2016) .A STUDY ON INDIVIDUAL CATEGORY WIDTH AND RISK TAKING The Journal of Academic Social Science
Ertuğrul GÖDELEK . A STUDY ON INDIVIDUAL CATEGORY WIDTH AND RISK TAKING . The Journal of Academic Social Science . 2016 doi:10.16992/ASOS.1315
Ertuğrul GÖDELEK."A STUDY ON INDIVIDUAL CATEGORY WIDTH AND RISK TAKING",The Journal of Academic Social Science(2016)