@article{2016,title={TO BE ETHICAL OR NOT ETHICAL IN PUBLIC RELATIONS},abstractNode={The most important part of public relations’ profession is ethical behaviour. In this article; the point of view on the ethical professions is determined by the group of that professions, professions foundation and public relations specialist. Even if the problem of the matter solitions of public relations bases on creating fake images, being seductive, and the idea of hiding the truth, the importance of giving the public relation ethical understanding still gives hope to the future of In public relations profession,like all others there are some desires on the profession to reach a better and an honorable situation such as developing the professions, creating the relationship and the association, making possible to work on ethical plane and values, being beneficial professions on the society and the colleagues. The public relations foundations and member of the professions have great responsibility to reach that purpose. The point of view of the public relations' experts on the p},author={HASAN ÇİFTÇİ},year={2016},journal={The Journal of Academic Social Science}}