KONUT İNŞAAT PAZARLARININ TAHLİLİNDE PAZARLAMA YAKLAŞIMININ ÖNEMİ ÜZERİNE
THE MAINTENANCE OF MARKETING INCLINATION IN THE HOUSING CONSTRUCTION BUSINESS

Author : Mehmethan BAYRAKTAR
Number of pages : 486-492

Abstract

The article examines some of the features of housing and construction market. It is noted that building a business operates under certain laws. In this regard, the use of the marketing concept in the practice of housing and construction companies can increase its flexibility, accelerate the adaptation processes taking place in this market. It is noted that the dynamics of the processes in the real estate market depends on general economic trends. Since real estate development level in the country and in the region is characterized by a number of economic indicators.

Keywords

real estate, housing and construction business, production, marketing, flexibility, business

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