IN TV COMMERCIALS, THE THEME OF WOMEN AND SEXUALITY ON THE MIND OF CONSUMER: A NEUROMARKETING APPLICATION
TV REKLAM FİLMLERİNDE KADIN VE CİNSELLİK TEMASININ TÜKETİCİ ZİHNİNDEKİ ETKİSİ EBM

Author : Fatma Nur YORGANCILAR
Number of pages : 129-148

Abstract

With a new interdisciplinary area, called neuroeconomy and having many sub-branches, it has been possible to analyze the behaviors and processes of economic i

Keywords

Neuroeconomics, Neoromarketing, Consumer Behavior, Advertisement Memory

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