EXAMINED OF OPERATING SHOPPING MALLS IN TURKEY
TÜRKİYE’DE FAALİYET HALİNDEKİ ALIŞVERİŞ MERKEZLERİNİN İNCELENMESİ

Author : Sibel AYDOĞAN -- N. Ozan BAKIR
Number of pages : 302-326

Abstract

Inrecentyears, theretailingindustry has become a growingindustry in Turkey. As the life styles of consumerchange, theirdemandforshoppingmalls has increased. Forthisreason, shoppingmallsareopeningupcontinuously in Turkey, as well. Theaim of thisstudy, is toreveal a general situation of operatingshoppingmalls in Turkey. Theresearchincludes 285shoppingmallswhichhavebeenbased in Soysal ShoppingMalls Directory 2014. Shoppingmallshavebeenexamined in terms of openingdate, operatingcountry, operatingregion,number of awards,number of managementteam, landarea, enclosedarea, number of stores, number of stands, number of floors, number of markets, number of 500 sq.manddepartmentstores, number of restaurants / fast-foods / cafes, parkinginformation, entertainmentunits (cinema, theatre, bowling etc.) information, otherunits (ATM, nursery, bicycleparkingetc.) andconsultant / outsourcing. Content analysis method were used in this study.

Keywords

Shopping Malls, Content AnalysisMethod, Sector Analyse

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