THE INVESTIGATION of ORDER PROCESSING OPERATIONS of PHYSICAL DISTRIBUTION FUNCTION IN NON-ALCOHOLIC BEVERAGE MARKET and A PRACTICE
ALKOLSÜZ İÇECEK PAZARINDA FİZİKSEL DAĞITIM İŞLEVLERİNDEN SİPARİŞ İŞLEME FAALİYETLERİNİN İNCELENMESİ ve BİR UYGULAMA

Author : Özlen ONURLU -- Coşkun ÖZÇELİK
Number of pages : 110-127

Abstract

Nowadays , the rapid increase of competition in paralel to the success of a business can sustain depends on customer's satisfaction. Firms in order to gain a sustainable competitive advantage, in accordance with the expectations of the customers quality products and services must deliver to the customer at the right place at the right time with affordable rates. As a result of this, businesses may vary with the level of service that they provide in the market. Product content, quality and function is very similar as a result of emerging technology. In this sense, the companies that give the best service to the customers and reaching the maximum target distinguish it from the others by creating a difference. Physical distribution operations, the aforementioned changes and developments, depending on the current competitive conditions comply with and have had to change. Physical distribution is important for firms in two different locations. First, a physical distribution system that is

Keywords

Distribution, Physical Distribution, Order Processing.

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