CONJOINT ANALYSIS AND EXAMINING THE FACTORS AFFECTING CLOTHING STORE PREFERENCES OF YOUNG WOMEN CONSUMERS KONJOİNT ANALİZİ VE GENÇ KADIN TÜKETİCİLERİN HAZIR GİYİM MAĞAZA TERCİHLERİNİ ETKİLEYEN UNSURLARIN İNCELENMESİ
In this study, a marketing research is conducted to reveal attitudes towards the store preferences of young women consumers who are among important consumer groups for clothing sector in daily clothing shopping. In the study, firstly the theoretical structure and stages of the Conjoint Analysis Method which is used widely in marketing researchs especially in recent years is defined. Then, some features like brand, campaign, location, service level, environmental conditions, product variety and number of floors that affect the clothing store choices of the target consumers are determined and the Conjoint Analysis Method is performed to determine to what extent the features of the stores are important in consumers preferences by a conjoint survey. Finally, numerical results obtained from conjoint analysis are interpreted. Helpful information will be provided in order to develop marketing strategies for their target consumer groups to the companies in the Turkish Clothing sector with the
Keywords
Clothing Industry, Store Preferences, Young Women Consumer, Conjoint Analysis.
@article{2015,title={CONJOINT ANALYSIS AND EXAMINING THE FACTORS AFFECTING CLOTHING STORE PREFERENCES OF YOUNG WOMEN CONSUMERS},abstractNode={
In this study, a marketing research is conducted to reveal attitudes towards the store preferences of young women consumers who are among important consumer groups for clothing sector in daily clothing shopping. In the study, firstly the theoretical structure and stages of the Conjoint Analysis Method which is used widely in marketing researchs especially in recent years is defined. Then, some features like brand, campaign, location, service level, environmental conditions, product variety and number of floors that affect the clothing store choices of the target consumers are determined and the Conjoint Analysis Method is performed to determine to what extent the features of the stores are important in consumers preferences by a conjoint survey. Finally, numerical results obtained from conjoint analysis are interpreted. Helpful information will be provided in order to develop marketing strategies for their target consumer groups to the companies in the Turkish Clothing sector with the
},author={Elif ACAR-- Harun SÖNMEZ},year={2015},journal={The Journal of Academic Social Science}}
Elif ACAR-- Harun SÖNMEZ . 2015 . CONJOINT ANALYSIS AND EXAMINING THE FACTORS AFFECTING CLOTHING STORE PREFERENCES OF YOUNG WOMEN CONSUMERS . The Journal of Academic Social Science.DOI:10.16992/ASOS.650
Elif ACAR-- Harun SÖNMEZ.(2015).CONJOINT ANALYSIS AND EXAMINING THE FACTORS AFFECTING CLOTHING STORE PREFERENCES OF YOUNG WOMEN CONSUMERS.The Journal of Academic Social Science
Elif ACAR-- Harun SÖNMEZ,"CONJOINT ANALYSIS AND EXAMINING THE FACTORS AFFECTING CLOTHING STORE PREFERENCES OF YOUNG WOMEN CONSUMERS" , The Journal of Academic Social Science (2015)
Elif ACAR-- Harun SÖNMEZ . 2015 . CONJOINT ANALYSIS AND EXAMINING THE FACTORS AFFECTING CLOTHING STORE PREFERENCES OF YOUNG WOMEN CONSUMERS . The Journal of Academic Social Science . 2015. DOI:10.16992/ASOS.650
Elif ACAR-- Harun SÖNMEZ .CONJOINT ANALYSIS AND EXAMINING THE FACTORS AFFECTING CLOTHING STORE PREFERENCES OF YOUNG WOMEN CONSUMERS. The Journal of Academic Social Science (2015)
Elif ACAR-- Harun SÖNMEZ .CONJOINT ANALYSIS AND EXAMINING THE FACTORS AFFECTING CLOTHING STORE PREFERENCES OF YOUNG WOMEN CONSUMERS. The Journal of Academic Social Science (2015)
Format:
Elif ACAR-- Harun SÖNMEZ. (2015) .CONJOINT ANALYSIS AND EXAMINING THE FACTORS AFFECTING CLOTHING STORE PREFERENCES OF YOUNG WOMEN CONSUMERS The Journal of Academic Social Science
Elif ACAR-- Harun SÖNMEZ . CONJOINT ANALYSIS AND EXAMINING THE FACTORS AFFECTING CLOTHING STORE PREFERENCES OF YOUNG WOMEN CONSUMERS . The Journal of Academic Social Science . 2015 doi:10.16992/ASOS.650
Elif ACAR-- Harun SÖNMEZ."CONJOINT ANALYSIS AND EXAMINING THE FACTORS AFFECTING CLOTHING STORE PREFERENCES OF YOUNG WOMEN CONSUMERS",The Journal of Academic Social Science(2015)