SUBLIMINAL MESSAGE ELEMENTS and PURCHASING RELATIONSHIP USED IN PACKAGE DESIGN
AMBALAJ TASARIMINDA KULLANILAN SUBLİMİNAL MESAJ ÖĞELERİ ve SATINALMA İLİŞKİSİ

Author : İbrahim Gökhan CEYLAN -- İsa ELİRİ
Number of pages : 410-419

Abstract

Packages struggle to lure attention among many rivals on the shelves in areas where the hurrying customers take a look for a couple of seconds at the most. Therefore a well-designed package graphic is expected to create an emotional effect on the consumer, prioritizing the target group. This is achieved via using the colors and images that dominate the subconscious of the consumer. Subliminal (subconscious) messages, which is comprised of the details that are rarely recognized even by the most careful viewers when they look at the package, and that are below our normal sense of perception but recognized by the subconscious and hidden in the image, is used in many areas as well as in package graphics. When the resources are searched the brain shows a very quick reaction to especially two archetypes: “Birth and death”. Some powers that are not well-meaning recognized this important detail and they have been using these images in their designs in order to increase the sales of the produc

Keywords

Consumer, graphic design, package, sale, subliminal message

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