@article{2014,title={SOCIAL MEDIA MARKETING APPLICATIONS IN FOOTBALL INDUSTRY},abstractNode={Football, which is a sports branch exciting millions of people, has changed nowadays into an industry, developing economically day by day. This industry has contributed to come up of football teams, acting on a global scale and utilization of nations from this existing football industry. Although football seems to be a struggle, in which twenty two men run after a ball, especially in the last quarter of the century, it has been developed into an industry, of which economic aspects are growing. The football industry is growing with the economical volume created by the football matches, broadcasting incomes of the football matches, sponsorship, sales of sports gear and similar products. The matches, played for fizzy drinks have given their place to matches having an income of millions of Euros. Through this industrial change, the fact of consume and consumer has become important. The consumer, that is the spectators, is now customers. Reaching these customers and providing that they con},author={Mihalis KUYUCU},year={2014},journal={The Journal of Academic Social Science}}