Advertisement, as a kind of mini-drama, is one of the most exposed television product by the audience. Advertisements sell behavior pattern, mode of feeling and life style besides a product to the audience. The competition is so hard in the market that not only the rational benefits of the product but also the emotions it transfers to the consumer has become marketable. In this research after the brief definiton of advertisement, the term sexism is clarified and the positioning of woman in television ads is observed. The choosen method of the research is content analysis.
Keywords
Advertisement, Woman in Advertisements, Sexism in Media, Content Analysis.
@article{2014,title={SEXISM IN TELEVISION: AN ANALYSIS ON ADVERTISEMENTS},abstractNode={Advertisement, as a kind of mini-drama, is one of the most exposed television product by the audience. Advertisements sell behavior pattern, mode of feeling and life style besides a product to the audience. The competition is so hard in the market that not only the rational benefits of the product but also the emotions it transfers to the consumer has become marketable. In this research after the brief definiton of advertisement, the term sexism is clarified and the positioning of woman in television ads is observed. The choosen method of the research is content analysis.},author={Aybike SERTTAŞ-- Sinem LUŞOĞLU},year={2014},journal={The Journal of Academic Social Science}}
Aybike SERTTAŞ-- Sinem LUŞOĞLU . 2014 . SEXISM IN TELEVISION: AN ANALYSIS ON ADVERTISEMENTS . The Journal of Academic Social Science.DOI:10.16992/ASOS.233
Aybike SERTTAŞ-- Sinem LUŞOĞLU.(2014).SEXISM IN TELEVISION: AN ANALYSIS ON ADVERTISEMENTS.The Journal of Academic Social Science
Aybike SERTTAŞ-- Sinem LUŞOĞLU,"SEXISM IN TELEVISION: AN ANALYSIS ON ADVERTISEMENTS" , The Journal of Academic Social Science (2014)
Aybike SERTTAŞ-- Sinem LUŞOĞLU . 2014 . SEXISM IN TELEVISION: AN ANALYSIS ON ADVERTISEMENTS . The Journal of Academic Social Science . 2014. DOI:10.16992/ASOS.233
Aybike SERTTAŞ-- Sinem LUŞOĞLU .SEXISM IN TELEVISION: AN ANALYSIS ON ADVERTISEMENTS. The Journal of Academic Social Science (2014)
Aybike SERTTAŞ-- Sinem LUŞOĞLU .SEXISM IN TELEVISION: AN ANALYSIS ON ADVERTISEMENTS. The Journal of Academic Social Science (2014)
Format:
Aybike SERTTAŞ-- Sinem LUŞOĞLU. (2014) .SEXISM IN TELEVISION: AN ANALYSIS ON ADVERTISEMENTS The Journal of Academic Social Science
Aybike SERTTAŞ-- Sinem LUŞOĞLU . SEXISM IN TELEVISION: AN ANALYSIS ON ADVERTISEMENTS . The Journal of Academic Social Science . 2014 doi:10.16992/ASOS.233
Aybike SERTTAŞ-- Sinem LUŞOĞLU."SEXISM IN TELEVISION: AN ANALYSIS ON ADVERTISEMENTS",The Journal of Academic Social Science(2014)
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