BİR TÜKETİCİ SEGMENTİ OLARAK ÜNİVERSİTE ÖĞRENCİLERİNİN GELENEKSEL VE DİJİTAL MEDYADA PROGRAM/İÇERİK TÜRÜ TERCİHLERİNE YÖNELİK BİR ANALİZ (AN ANALYSIS OF THE UNIVERSITY STUDENTS AS A CONSUMER SEGMENT AND THEIR TRADITIONAL AND DIGITAL MEDIA CONTENT PREFERENCES) - Gül ŞENER -- Eda ÖZTÜRK | The Journal of Academic Social Science