Yayın Detay

  • Title : THE RELATIONSHIP BETWEEN GIFT GIVING MOTIVATIONAL FACTORS and the IMPACT of ADVERTISEMENT IN TRADITIONAL and DIGITAL MEDIA: Y GENERATION CONSUMERS
  • First Author : Eda YAŞA ÖZELTÜRKAY
  • Authors : -- Sezen BOZYİĞİT
  • Keywords : gifts, gift giving motives, Y gens, Traditional media and digital media
  • Basic Area : PAZARLAMA
  • Page Id : 275-290
  • Rank Id : 15
  • Year : 3
  • Volume : 21
  • DOI : 10.16992/ASOS.953
    • Yayına Git