Yayın Detay


  • Title : THE USE OF SOCIAL MEDIA BY LUXURY FASHION BRANDS: A STUDY ON THE PERCEPTION OF A GENERATION Y.

  • First Author : E. Merve BİÇER YUMAK

  • Authors : -

  • Keywords : Luxury, Social Media, Luxury Fashion Brand, Generation Y, Social Networking Sites

  • Basic Area : sosyal bilimler

  • Page Id : 451-459

  • Rank Id : 29

  • Year : 6

  • Volume : 66

  • DOI : 10.16992/ASOS.13436

  • Yayına Git