Yayın Detay

  • Title : THE USE OF STORIES AS AN ALTERNATIVE MARKETING TOOL IN TOURISM MARKETING
  • First Author : SELMA MEYDAN UYGUR
  • Authors : -- Dilek DEMİRER - Beyza HATIRNAZ
  • Keywords : Marketing Tool, Story Marketing, Tourism Marketing.
  • Basic Area : Turizm
  • Page Id : 349-366
  • Rank Id : 24
  • Year : 5
  • Volume : 42
  • DOI : 10.16992/ASOS.12054
    • Yayına Git