Yayın Detay

  • Title : TO DETERMINE THE RELATIONSHIP BETWEEN SALES PROMOTIONS AND BRAND EQUITY: AIRWAY SECTOR
  • First Author : Veli Onur ÇELİK
  • Authors : -- Hilal İNAN
  • Keywords : Brand equity, monetary sales promotions, non-monetary sales promotions, Turkey domestic airline indu
  • Basic Area : PAZARLAMA
  • Page Id : 127-146
  • Rank Id : 11
  • Year : 4
  • Volume : 27
  • DOI : 10.16992/ASOS.1208
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