Yayın Detay

  • Title : EXAMINING THE INFLUENCE OF BUYING BEHAVIOUR FOLLOWING CONSUMER-CONSUMER INTERACTION ON THE GUILT AND SHAME FEELINGS OF CONSUMERS THROUGH STRUCTURAL EQUATION MODELLING
  • First Author : İlknur TÜFEKCİ
  • Authors : -- Şaban ALTIN
  • Keywords : Consumer-Consumer Interaction, Buying Behaviour, Consumer Guilt and Consumer Shame
  • Basic Area : İŞLETME-PAZARLAMA
  • Page Id : 648-668
  • Rank Id : 40
  • Year : 5
  • Volume : 56
  • DOI : 10.16992/ASOS.12885
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