Yayın Detay

  • Title : MASS CUSTOMIZATION FROM CONSUMER PERSPECTIVE: THE MEDIATING ROLE OF CUSTOMER CUSTOMIZATION SENSITIVITY
  • First Author : Hasan Hüseyin CEYLAN
  • Authors : -- Yusuf KARACA - Bekir KÖSE
  • Keywords : Mass Customization, Customer Customization Sensitivity, Mediating Effect
  • Basic Area : Pazarlama
  • Page Id : 84-102
  • Rank Id : 06
  • Year : 6
  • Volume : 81
  • DOI : 10.16992/ASOS.14270
    • Yayına Git