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  • Title : THE RELATIONSHIP BETWEEN BRAND PERSONALITY AND BRAND LOYALTY: AN EXAMPLE OF SMART PHONE'S USERS
  • First Author : Hatice Seçil FETTAHLIOĞLU
  • Authors : -
  • Keywords : Brand Personality, Brand Loyalty, Demographic Factors, Smart Phones
  • Basic Area : İşletme, Pazarlama
  • Page Id : 210-227
  • Rank Id : 18
  • Year : 3
  • Volume : 9
  • DOI : 10.16992/ASOS.498
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