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  • Title : THE MEASUREMENT OF THE ONLINE SHOPPING ATTITUDES OF GENERATION Y: AN APPLICATION ON UNIVERSITY STUDENTS

  • First Author : Filiz ASLAN ÇETİN

  • Authors : -- Kamile MERİÇ - Yağmur KERSE - Çağlar SAMSA

  • Keywords : Generation Y, Online Shopping, C-RT Analysis

  • Basic Area : İşletme/Üretim Yönetimi ve Pazarlama

  • Page Id : 303-315

  • Rank Id : 20

  • Year : 5

  • Volume : 58

  • DOI : 10.16992/ASOS.12982

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