Yayın Detay

  • Title : THE EFFECTS OF CONSUMER INVOLVEMENT ON BRAND SENSITIVITY AND BRAND LOYALTY: A COMPARATIVE STUDY IN PRODUCTIONS OF CLOTHING AND SMART PHONE
  • First Author : Ercan KESER
  • Authors : -- Esra KADANALI
  • Keywords : Consumer Involvement, Brand Sensitivity, Brand Loyalty
  • Basic Area : Pazarlama
  • Page Id : 282-297
  • Rank Id : 18
  • Year : 5
  • Volume : 43
  • DOI : 10.16992/ASOS.12174
    • Yayına Git