Yayın Detay

  • Title : WORD OF MOUTH LITERATURE REVIEW
  • First Author : Kazım KILINÇ
  • Authors : -
  • Keywords : Key words: Word of mouth communication, Viral WOMM, Whisper VOMM, e-WOM
  • Basic Area : Pazarlama
  • Page Id : 214-248
  • Rank Id : 16
  • Year : 6
  • Volume : 72
  • DOI : 10.16992/ASOS.13825
    • Yayına Git