Yayın Detay

  • Title : AN ANALYSIS OF THE UNIVERSITY STUDENTS AS A CONSUMER SEGMENT AND THEIR TRADITIONAL AND DIGITAL MEDIA CONTENT PREFERENCES
  • First Author : Gül ŞENER
  • Authors : -- Eda ÖZTÜRK
  • Keywords : Media usage, media preference, university students, analysis of variance.
  • Basic Area : İletişim / Reklam
  • Page Id : 416-426
  • Rank Id : 20
  • Year : 3
  • Volume : 13
  • DOI : 10.16992/ASOS.681
    • Yayına Git