@article{2020,title={TELEVİSİON ADVERTİSEMENTS AND CHİLDREN},abstractNode={We live in an era of rapid development of communication technologies. Developments and innovations in the field of communication technologies are rapidly changing social life and relationships. Children are among the leading consumers of these technologies. Television advertisements, which have an important place among television contents, target people from different age groups, but children are among the most important viewers and consumers. The consumption of television commercials by children may present various problems in terms of their personal, behavioral and affective development. Television advertisements can encourage children to excessive consumption, give false, misleading or incomplete information about the advertised products or services, seduce the child by exaggerating the characteristics of the products and services, exert psychological pressure on consumption behavior of the child. This situation can reach to the point of exploitation. In this study, considering the fact that children play an important role in the future of our country, the negative effects of television advertisements for children interms of child development are discussed. In addition, assessments are made on how industrial firms carry out activities for children and how the marketing circle could be broken. Keywords: Television advertisements, children and advertising, negative effects of advertising, television and children },author={Tahir KARABOĞA},year={2020},journal={The Journal of Academic Social Science}}