THE EFFECT OF MARKETED READY CLOTHING PRODUCTS ON CONSUMER BEHAVIOR UNDER SOCIAL RESPONSIBILITY
SOSYAL SORUMLULUK KAPSAMINDA PAZARLANAN HAZIR GİYİM ÜRÜNLERİNİN TÜKETİCİ DAVRANIŞLARI ÜZERİNDEKİ ETKİSİ

Author : Emine ERDOĞAN
Number of pages : 344-357

Abstract

The social responsibility of the enterprise is the need to account to the individuals, communities and the environment affected by the activities of the enterprise. At the same time, it requires a balance between making a profit and the costs incurred to make it. Many individuals and businesses believe that both businesses and society will benefit when businesses actively strive to be socially responsible. On the other hand, some think that competitive forces will be weakened by focusing on social issues. Study; The aim of the study was to determine the point of view of university women consumers towards social responsibility campaigns, how much they give importance to these campaigns, how ready-made clothing companies engaged in social responsibility campaigns are met by university female consumers, and what policies and strategies they follow within the scope of social responsibility. . It also aims to provide information about social responsibility campaigns and to inform the garment manufacturers about which policies and strategies their consumers follow within the scope of social responsibility and their initiatives.

Keywords

Responsibility, business, consumer

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