@article{2019,title={THE IMPORTANCE OF STUDENTS’ SATISFACTION: A CASE STUDY IN NİĞDE ÖMER HALİSDEMİR UNIVERSITY},abstractNode={By laying emphasis of the customer satisfaction, which is conducted within the frame of customer relationship management, on the field of education, this study has been carried out in order to determine on the one hand the happiness of Niğde Ömer Halisdemir University students and on the other hand the satisfaction levels that come into existence as a result of students’ expectations from general physical conditions of university, lecturers and instructors, administrative personnel, security, cleaning, accommodation, transportation and other services provided them by the university. The results related to the happiness and satisfaction of students have been evaluated in line with the findings obtained from the questionnaires that were conducted via face to face interviews with students who were chosen by using judgemental sampling among those who have education at Niğde Ömer Halisdemir University in associate, undergraduate, post graduate and doctorate levels between 1-28 February, 2019. When the marketing of training services are taken into consideration, the study bears great importance in that it not only determines the expectations and perceptions of students, who might be regarded as potential customers, in terms of education and other services provided by university but also states the significance of happiness and satisfaction of students when deciding in which university to have education and the situation of being satisfied with universities that have been opted by students within the framework of customer satisfaction. The scope of the study comprises the students who are enrolled in Niğde Ömer Halisdemir University for the spring term of 2018-2019 academic year. The data of the study have been obtained from the questionnaire forms that were conducted on the sampling students of associate, undergraduate, post graduate and doctorate totaling 375. The obtained data have been analyzed with SPSS 22.0 packaged software and Likert rating scale has been used in defining the happiness and satisfaction levels of students. The conducted study is an exploratory research survey that pursues the goal of determining the current situation by making use of a descriptive situation assessment. During the evaluation of data, it has been benefitted from some descriptive statistics, one-way analysis of variance and independent t test. The results of the study show that the students of Niğde Ömer Halisdemir University are partially contented with the general physical conditions of university, lecturers and instructors, administrative personnel, security, cleaning, accommodation, transportation and other services provided them by the university. In addition, among the students of associate and undergraduate degrees, it has been concluded that there is a different perspective on behalf of undergraduate students in terms of general satisfaction level of the university. Students choice of Niğde Ömer Halisdemir University as student satisfaction is effective is an important finding of the study.The results and survey findings that have been acquired from the study are supposed to be beneficial for managers of educational institutions at the stage of improving the marketing strategies. Besides, the scale that has been built and adjusted to training services is supposed to be used by researchers.},author={Ruhan İRİ},year={2019},journal={The Journal of Academic Social Science}}