@article{2019,title={PEGASUS ANALYSIS AS CRISIS COMMUNICATION AND MANAGEMENT},abstractNode={Crisis communication management process is extremely important in terms of identifying the crisis related situations. These facts enable the implementation of an effective crisis strategy and the classification of crisis types. In the aviation sector where competition is intense, as in every other area, it is the first step to have a good crisis management plan and to see the crisis as an opportunity in order to overcome the crisis with as little damage as possible. Public relations, corporate image creation, information, information gathering, the ability to establish a sound communication with target audiences, especially in times of crisis is of great importance for the institutions and public relations at this point is needed to a great extent. Crises should not be allowed to cause a destruction on the organization, although it is not possible to eliminate them, it is possible to overcome them thanks to public relations policies that will not harm the organization. Before the crisis, businesses should test this plan by making strategic plans and work on finding and solving the problems that may occur. In this study, the impact of crisis management on the organization will be examined, but as an application example, the applications of Pegasus Airlines PC8622 in the crisis management process will be analyzed.},author={ -Azhdar SARVEROGHLU-},year={2019},journal={The Journal of Academic Social Science}}