@article{2019,title={ANALYSIS OF GREEN MARKETING AND ENVIRONMENTAL ACCOUNTING VARIABLES IN GREEN STAR HOTEL BUSINESSES},abstractNode={The aim of this study was to investigate whether a relationship between green marketing understanding of hotel businesses and environmental accounting practices is meaningful. For this end, has been conducted interview swith 127 the green stars hotels operating across in Turkey. The data were collected by Green Marketing Strategies Scale and Environmental Accounting Scale. Independent samples T-Test, ANOVA and Pearson Correlation Analysis were used to analyze the data. The results showed that in the hotels with high level of green marketing strategies, environmental accounting practices were performed at a higher level. As a result of the study, it is concluded that the green marketing strategies usage levels of the hotels, the activity period, thenumber of employees, the market size in which they operate, the reason for application of strategies sensitive to green marketing or environment, the frequency of reporting related to environmental practices, the environmental costs in the financial statements, and no significant difference according to the type of information given in environmental reports. However, it was found that there is a significant difference for the environmental activities according to the budgeting process.},author={Shahrıyar ASLANLI-- Zerrin FIRAT},year={2019},journal={The Journal of Academic Social Science}}