@article{2019,title={THE PLACE OF DIGITAL MEDIA IN THE CONSTRUCTION OF DESTINATION IMAGE OF TURKEY: FOREIGNERS’ TRAVEL VIDEOS ABOUT TURKEY WITHIN THE SAMPLE OF ‘FLYING THE NEST’ YOUTUBE CHANNEL},abstractNode={Social media, as a way of communication, has the characteristic that decreases the dominant role of organizations in introducing various products replacing it with user comments that bring out real-life experiences. Just like a lot of sectors, turism sector has been affected by this development as well and destination marketing has turned from being an activity that only professional organizations used to do into something that people who define themselves as tourists or travelers also do. In addition, Youtube, as a video-sharing platform, hosts countless videos in so many subjects including travel videos. Recently, a lot of travel videos about Turkey that foreign content producers share on Youtube have taken attention and these videos are watched throughout the World. The purpose of this study is to define the factors that form the destination image and determine how much these videos reflect the related factors. In paralel to this purpose, Flying the Nest Youtube channel has been selected via Typical Case Sampling method and 12 videos about Turkey that this channel shared has been investigated with the method of Content Analysis.},author={Erdinç YILMAZ-- Dila SARIGÜL YILMAZ},year={2019},journal={The Journal of Academic Social Science}}