CITIES AND THEİR IMAGES: A RESEARCH ON PERCEPTION/IMAGE OF YOZGAT IN TURKEY
ŞEHİRLER VE İMAJLARI: TÜRKİYE’DE YOZGAT ALGISI/İMAJI ÜZERİNE BİR ARAŞTIRMA

Author : Mehmet Sena KÖSEDAĞ
Number of pages : 107-121

Abstract

The process of city branding bases on economic motivations. In this process factors such as; attracting more visitors or getting a bigger share of investments can have important roles. In the process of branding a city; image of the City, quantity and quality of the services which city offers and the experinces, beliefs and behaviours of the people of the city. Today, cities seen the importance of branding and aimed to branding the city for adding value to city, increasing their preferability, to distinguish and compete with another cities. The hypothesis of this study is “the elements of city image determine that how the city will be perceived”. This study is the first work about; Theme of Yozgat’s image, sub-images and intangable images of Yozgat, the image of the city’s people. Literature resarch and field research will be used for this study and “survey forms” will be used for collecting data. Surveys will be conducted by using face-to-face interview technique with random selected 1067 people on 20 cities. As a result of the study, the succession of Yozgat’s branding activities will be determined by “measuring the Yozgat image”.

Keywords

Yozgat, Image, City Branding, Image of the City’s People

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