@article{2018,title={AN EXAMPLE IN THE CONTEXT OF THE ARTIST AND BRAND VALUE: DAMIEN HIRST},abstractNode={From the nineteenth century onwards, with the Modernism Art Movement, a wide range of cultural trends and transformations emerged in Western society. As a result of the development of modern en- tries societies, cities grew ra-pidly. In the mid-20th century, the world was out of the war and a new const-ruction process began after the destruction. This change and transformation has shown itself in the cultural field. Traditional practices in art have been replaced by different trends and materials. With the formation of the liberal system of postmodernism, art has played an active role in creating new eco-nomic spaces. In England, the businessman and collector Charles Saatchi have made an economic attempt by discovering and encouraging young artists. Bri-tish artist Damien Hirst, a member of the Young British Artists (YBA) group, attracted Saatchi's attention with his extraordinary work. Thus, he became a buyer of his works and sponsored a commercial cooperation. In this study, it is aimed to make an examination on the brand value created by Damien Hirst in sensational and speculative aspects of art history. The products produced and the commercial value it creates in the art market have been demonstrated with examples and numerical values.},author={Mutlu SEVEN},year={2018},journal={The Journal of Academic Social Science}}