DETERMINING FOREIGN STUDENTSPREFER TURKEYWITH LADDERING TECHNIQUE
YABANCI ÖĞRENCİLERİN TÜRKİYE’Yİ TERCİH NEDENLERİNİN BASAMAKLAMA YÖNTEMİ İLE BELİRLENMESİ

Author : Mehmet DURMAZ -- Azize HASSAN
Number of pages : 552-562

Abstract

The aim of this study is determining the means – end chain of foreign students’ preference of Turkey and creating the hierarchical value map for them will be issued. Countries pay attention to foreign students day by day. Also students give answer this attention. students' stadying abroad and the values they attributed to this situation were examined. In the study studying abroad, foreign students, Laddering Technique were discussed. As a result of this study, according to students hierarchical value map two chains ocur. First one is to ‘see new places, personal evolution, self-confidence, prestige’. Second chain is contemporary education, professional equipment, entrepreneurship, benefit to the country’.

Keywords

Laddering Technique, Means – End Chain, Foreign Students

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