@article{2018,title={THE PLACE OF RHETORIC IN PERSUASION EXAMPLE OF A STUDY: BİLGE KAĞAN INSCRIPTION},abstractNode={Language, which is one of the basic tools of communication, expresses itself by words. People who have the ability to embellish the words and make use of the fraternity of the words effectively do so without affecting the main purpose of communication. What is important is not what is said, but how it is said. Rhetoric takes its essence from this fixing and becomes the largest capital of people who know how to say it. People who adorn the words that are ornamental to the curiosity of people and know to benefit from the fraternity of the words, they convey the feelings and thoughts in the best way and convince them when transferring. In this study, after giving a place to the history and definition of the art of rhetoric, it will be tried to explain what the preparations for rhetoric should include, what features the teacher should have, effective rhetoric entries and rhetorical finishing techniques. After giving the basic information about persuasion, Bilge Kağan Inscription that a true example of the inscription will be analyzed in terms of the issues to be included in the rhetoric and it will be tried to be transferred in a unique way. In the evaluation of the inscription, 16 criteria were taken into consideration and each criterion was evaluated by considering the text content. The usefulness of the study is our greatest wish.},author={Ramazan TUZLA},year={2018},journal={The Journal of Academic Social Science}}