@article{2018,title={THE EFFECT OF ZEUGMA MOSAİC MUSEUM TO GAZİANTEP’S BRAND CİTY PERCEPTİON},abstractNode={Destitanation attractiness is a powerful marketing tool that helps distinguish the city from its competitors. Destination attractions can be used as an effective tool to improve the image of the city and attract the target audiences who will visit the city and raise the level of rememberability of the experiences to be experienced. The museums as the elements of the national attraction and the presentation tool of the visual culture are able to fulfill the task of being an attractive platform in the national and international context by improving the urban image. Zeugma Mosaic Museum is one of the most recent attracting element of examples of city branding. In this study, as an attraction element effects of Zeugma Mosaic Museum's on Gaziantep's brand city perception measured. In this direction, a survey conducted to local tourists who could not from Gaziantep but visited the Zeugma Mosaic Museum. As a result of the study, it was found that positive perceptions about the attractiveness of the Zeugma Mosaic Museum were higher. As a result of the study, it was found that positive perceptions about the attractiveness of the Zeugma Mosaic Museum were higher. In parallel with this, it was concluded that Zeugma Mosaic Museum's cultural attractiveness dimension has also positive effect on the; brand city presentation, meaning and equivalence.},author={Mehmet Akif GÜNAY},year={2018},journal={The Journal of Academic Social Science}}