@article{2018,title={A RESEARCH ON INCREASING EFFICIENCY IN KIWIFRUIT PRODUCTION: THE CASE OF RIZE PROVINCE},abstractNode={According to FAO data, China, Italy, New Zealand, Chile, Greece, and France have an important place in the world kiwifruit production. Turkey ranks the seventh with 2% of the world kiwifruit production. In recent years, the demand for kiwifruit in Turkey has reached up to 40-50 thousand tons/year. Approximately 30-45 thousand tons of the demand is produced within the country, and around 5-10 thousand tons is imported from other countries. Turkey's share in kiwifruit accounts for 1% of the production. These figures indicate there are some troubles in the production and consumption balance of Turkey regarding supply. The problem stems not from the lack of production areas, but low productivity. In addition, 45% of kiwi production in Turkey is provided Yalova province, otherwise, 14%, 11% and 5% are Rize, Ordu and Samsun Province, respectively. This study aims to investigate producers' problems related to kiwi farming in Rize province, which used to lead kiwifruit production but experiencing a decline in recent years, according to the data of TURKSTAT 2012-2016. For this purpose, 100 households were interviewed face-to-face in 2017. According to the results of the study, as the number of individuals, the size of kiwi farming land, and the price of kiwifruit increased, the yield of kiwifruit was found to increase as well. It was also found that the increase in kiwi farming knowledge of the households and the product insurance increased the yield of kiwifruit. As a result, studies should be conducted on giving the producers courses on expanding kiwi farming fields and the benefits of product insurance in order to increase the kiwi yield in Rize province.},author={Ahmet Semih UZUNDUMLU-- Kübra BİLGİN - Seval KURTOĞLU},year={2018},journal={The Journal of Academic Social Science}}