@article{2018,title={THE EFFECT OF CINEMA ANIMATION FILMS ON CHILDREN'S PURCHASE BEHAVIORS},abstractNode={Cinema, which has an important place in the formation of consumer culture, affects every part of the society. Animation films are very important for children viewers who make up a special audience of cinema and have created their own sector. Children watch animated films with their families and are influenced by the characters of these films. Cinema animated film characters are becoming an important figure for children and demand to purchase the products and toys belonging to the characters within the consumption system associated with the films. The study aims to determine the effect of children's cinema animated film characters and children's consumption habits. For this purpose, literature study was conducted on consumer society, child consumers and cinema animation films and as a method, in-depth interviews were conducted with the parents involved in the study on the habit of watching cinema animated films and the effect of buying the products and toys of film characters. As a result of the research, it was concluded that the children were influenced by the cinema animated film characters and the children determined their consumption behaviors.},author={Tülay YAZICI-- Deniz AKTİN},year={2018},journal={The Journal of Academic Social Science}}