DETERMINE THE FESTIVAL PERCEPTIONS OF INDIVIDUALS WHO ATTEND ADANA FLAVOR FESTIVAL
ADANA LEZZET FESTİVALİNE KATILAN BİREYLERİN FESTİVAL ALGILARININ BELİRLENMESİ

Author : Aykut Göktuğ SOYLU -- Hülya TAŞTAN
Number of pages : 334-349

Abstract

Festivals play big role for diversification of tourism events and ensured sus-tainable tourism mobility. There are many kinds of festivals that are evaluated within the scope of event tourism such as gastronomy festivals. Adana Flavor Festival is a festival which both Adana's local flavors are exhibited and vari-ous gastronomic events are organized. In this context, the purpose of this study is to measure perceptions of attendants for Adana Flavor Festival. In the scope of study, a survey form which measured festival perception was ap-plied 399 attendants. As a result of the statistical analysis, it has been con-cluded that the participants perceived the festival on four dimensions and the festival has been perceived positively in the general context. In addition to these results, it has been determined that there are necessary directions to be developed in the context of city services.

Keywords

Festival, Adana, Gastronomy

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