THE USE OF METEPHORS IN FOOTBALL NEWS: A CONTENT ANALYSIS BASED ON TURKISH NEWSPAPERS
FUTBOL HABERLERİNDE METAFOR KULLANIMI: TÜRKİYE'DEKİ GAZETELERE YÖNELİK İÇERİK ANALİZİ

Author : Caner ÖZGEN -Metin ARGAN - Gözde YETİM - Kadir Doğuş ÇAKIR
Number of pages : 321-333

Abstract

The purpose of this study is to determine the metaphors which was used in football news in sports pages. According to this purpose the five newspapers which have the highest circulation was chosen by purposive sampling method. These newspaper’s football news were content analyzed. To validate the analyzes intercoders reliability ratio was calculated. After analysis 222 methaphors was found. Most of these methaphors were about team symbols and violence related. Besides this, it was found that these metaphors were used in the most attractive parts of the newspapers.

Keywords

Football news, Newspaper, Team Icons

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